What is one primary goal of TQM?

One primary goal of Total Quality Management (TQM) is to enhance product and service quality. TQM is a management approach aimed at embedding awareness of quality in all organizational processes. By focusing on quality enhancement, organizations seek to meet or exceed customer expectations, leading to improved customer satisfaction, loyalty, and business performance.

Higher quality products and services often result from a holistic approach that involves continuous improvement, employee involvement, and data-driven decision-making. TQM encompasses various initiatives such as quality circles, training, and process optimization, all aimed at fostering a culture where quality is everyone's responsibility.

Enhancing product and service quality directly impacts organizational effectiveness and competitiveness in the market, making it a central tenet of TQM philosophy.